would be helping us tremendously in our marketing efforts.   You might want to include specifics such as names, positive incidents, and how you feel today about owning your spa. Again, this will help us as we market our products and services here in the Seattle area.   Enclosed you will find a form to use and a pre-paid envelope with which to mail it back to us.   Thank you so much for your help and for being a great customer. Cordially yours, David Frey   This testimonial request letter butters up your customer and makes him feel as though he is really helping out your business (and he is!). It makes him feel special and that his comments will count. It also makes it easy for him to fill out and send back. The easier it is to respond, the higher your response rate will be. Always follow-up a testimonial request letter with a phone call and a letter, especially if it hasnt come back after a couple of weeks.   Always Thank Your Customer for Their Testimonial   If you thank your customer for their testimonial it will increase the good will you already enjoy and confirm the customers choice for extending their good name and giving you a testimonial. Take a moment to send a personal letter thanking them for their time and effort. The following are a couple of example letters you might use as a guideline for thanking your customer.   This sample letter is designed to go to people who have given you an unsolicited testimonial after purchasing their spa or pool (or your product or service).       Dear Mr. Jones:   I wanted to take a moment to thank you for your kind remarks in the letter I just received from you. Your praise of our store and its people is most gratifying.   It is unusual for someone to take the time to express his satisfaction with a product or services. Its people like you who make our special effort worthwhile.   I am very pleased that you like your new Maxis spa as much as you do. When I sold it to you, I really believed it would help your back problems and allow you to relax after a long days work. I hope it gives you many