You see, people usually jump on the Web to search for specific, rather than general information. If the content on your site is general in nature, then you wont be able to appeal strongly enough to your visitors to get them to take action.   Again, people are self-centered and want to find solutions to their own personal situational problems. The closer your content is to your visitors interests or problems, the more involved they will be with your content.   The benefits of building a niche site are that (1) its visitors are more likely to buy because your products and services will have a stronger appeal to them, (2) the price you charge can be higher because youll be offering a specialized product or service, and (3) youll have less competitors to deal with.   To find a profitable niche on the Internet, consider following these important steps:   Step 1 - Write a list of your interests and hobbies (things that get you excited).   Step 2 - Now write a list of key phrases and keywords associated with those areas of interest to you.   Step 3 - Go to inventory.overture.com and enter in all your keywords and phrases and document the number of searches for each (this site is Overtures "inventory" tool, which tells you how many searches were done on a key phrase or keyword on the Overture search engine in the previous month.) Step 4 - Go to www.overture.com and see how much people are bidding to be in the top three positions (Look for the "Advertisers Cost = $x.xx" at the end of the last line of each description.)   Step 5 - Put a check mark by each phrase that has over 1,000 searches and costs less that $.08 to get into the top three positions.   The phrases and keywords represent the areas that have profitable potential in the short term. In the long term, youll want to compare the number of searches to the total number of websites that come up in a keyword search as Google.   Recently a product was introduced that does this type of research. Visit www.nichemarketresearch.com/to learn more about it. In addition, if youre a Site Build It owner (buildit.sitesell.com/), a SiteSell product, youll receive software that finds profitable niches in the SBI manager tool.   To be honest, if I had to do it over again, I would have NOT built www.MarketingBestPractices.com as a general small business marketing website. I would have focused on marketing for CPAs. Why?