application. However, your ultimate success rests on your ability to implement your plans-on your management skills. If you have any doubts about your management ability, check out the resources in. Also for a thought-stimulating discussion of management.     5. Issues Specific to Your Business     How successfully your business relates to the market, the business environment and the competition may be affected by patents, franchises, foreign competition, location and the like. Of necessity, this book focuses on principles common to all businesses and does not discuss the specific items that distinguish your business from other businesses. For example, this book doesnt discuss how to price your products to meet your competition; I assume that you have enough knowledge about your chosen business to answer that question. Chapter 2: Do You Really Want to Own a Business?     A. Introduction     "Hope springs eternal in the human breast," said English poet and essayist Alexander Pope several centuries ago. He wasnt describing people expanding or starting a business, but he may as well have been. Everyone who goes into business for themselves hopes to meet or surpass a set of personal goals. While your particular configuration is sure to be unique, perhaps you will agree with some of the ones I have compiled over the years from talking to hundreds of budding entrepreneurs.     Independence. A search for freedom and independence is the driving force behind many businesspeople. Wasnt it Johnny Paycheck who wrote the song "Take This Job and Shove It?"     Personal Fulfillment. For many people, owning a business is a genuinely fulfilling experience, one that lifetime employees never know.     Lifestyle Change. Many people find that while they can make a good income working for other people, they are missing some of lifes precious moments. With the flexibility of small business ownership, you can take time to stop and smell the roses.     Respect. Successful small business owners are respected, both by themselves and their peers.     Money. You can get rich in a small business, or at least do very well financially. Most entrepreneurs dont get wealthy, but some do. If money is your motivator, admit it.     Power. When it is your business, you can have your employees do it your way. There is a little Ghengis Khan in us all, so dont be surprised if power is one of your goals. If it is, think about how to use this goal in a constructive way.     Right Livelihood. From natural foods to solar power to many types of service businesses, a great many cause-driven small businesses have done very well by doing good.     If owning a small business can help a person accomplish these goals, its small wonder that so