
retailers, and service providers will be affected by these trends. Maintenance and Parts The old adage, "If Id known I was going to live so long, Id have taken better care of myself," might become the official motto of todays baby boomers. Consumers want to take care of their, skin, joints, bones, and body parts, looking beyond doctors to retailers and manufac- turers for help on how to do it. Sears and Wal-Mart already sell eyeglasses, hearing aids, and prescriptions-are knees, hips, and hair far behind? Crowded Closets In a focus group about shopping, one con- sumer said nothing comes into the house unless something goes out. Hoarding unnecessary junk like our grandparents from the Depression did is out, and so is buying things to fill up an empty house like the 25- to 34-year-olds of the past. Thats good news for marketers who sell stuff that people want more than what they already have and bad news for those who just sell stuff they hope consumers will add to the stuff they already own. Creative Arts As people increase the number of years they have as empty nesters, they will likely look to activities such as crafts, cooking, and foreign language or arts courses to keep them fulfilled. Its good news for retailers such as Michaels and JoAnns and also community colleges, the University of Phoenix, executive MBA programs, and schools offering adult education. Style over Fashion Young consumers need the safety in num- bers of fashion apparel. Muppies (mature urban professionals) choose styles of clothing that give them comfort and good fit, having overcome the need to look like their peers and don the latest fashion craze. Consumers will be loyal to the brands and retailers, like Chicos, that provide quality, stylish, comfortable clothing they can count on. Services Galore As consumers age and need fewer things, the demand for services will increase. In addition to financial and travel services, consumers will want to buy more daily chore home services and life-management planning services (includ- ing career and family advice). Home Reconfiguration In addition to beautifying their homes with nicer furniture and decor, consumers will likely begin changing