youll be able to see results immediately. A great website for learning more about how to use your phone to make profits is Art Sobczak, an author and expert in telephone marketing.   How to Price Your Product or Service for Maximum Profit     Often the difference between a winning product and a loser is how you price it. Sales tests have shown that price is one of the most compelling factors that determine the success of a sale. Readership surveys have shown that readers will often skip copy just to get to the bottom of the advertisement to find out the price.   The Four Ps of Marketing   For those of you who have studied marketing in school, youll remember the Four Ps of Marketing: (1) Product, (2) Place, (3) Promotion, and (4) Price. These four elements of marketing together determine the success of your product or service.   When determining a strategy for a profitable business you should ask yourself four critical questions as a result of the Four Ps   How can I improve my product?   How do I get it from point A to point B? How do I tell people about it? How much should I charge for it?   The first three questions all have a cost associated with them. Only the fourth question actually determines how much money youll bring in. So pricing is a critical question that should be considered carefully.   What Is Your Objective?   When pricing your product or service you must always have an objective in mind. Knowing your objective will have a huge impact on the final price you set. It is true that the ultimate objective of your price is to make the most money possible. However, there are different routes to reach that objective.   For example, the following are six pricing strategies to meet certain objectives. Each strategy will, perhaps, result in a radically different price to meet the objectives of the business.