says Robert Vogel, director of clinical vascular biology at the University of Maryland School of Medicine in Baltimore. The results of this research is a breakthrough for people suffering from mild forms of heart-disease. Today saunas can be found at local health clubs and day spas. However, there is a growing number of men and women who are investing in personal saunas that can be installed in their homes. "The people who purchase our private saunas want the benefits that sauna bathing offers in the privacy of their own homes." Says Paul Frey, sales manager at Backyards of America. Sales of private home saunas have soared in the last two years to over $250 million dollars and it continues to increase. Many Americans are discovering the benefits of private saunas. Frey comments, "People come to us to buy home saunas from all over the state because thats what we specialize in. We know more about saunas than anyone." For more information about how saunas can benefit you call our pre- recorded message line at 801-345-9982 to get your free report titled, "How to Improve Your Health with Saunas."         To find out more about lead generation, read the chapter 22 titled, "Lead Generation: How to Flood Your Small Business With Hot Qualified Prospects."   Step Three - Collect Testimonials From Your Niche   After you have identified your niche market and developed a list of niche prospects its time to start assembling the marketing campaign. The first step in this process is to gather testimonials. Dan Kennedy, a successful marketer has said, "If you dont have testimonials, you dont have a product."   Testimonials from your niche market will make your marketing much easier. There are few things more persuasive than sending a message to a doctor that has five doctors attesting to the benefits of owning your product or service and how it has helped them in their profession.   This is a marketing secret. People like to hear about and do what people just like them are doing. For instance, if a doctor sees that another doctor purchased a hot tub and has found that it helps her to relax and get rid of all the stress that being a doctor brings, it will immediately peak his interest. It is a natural human instinct.   This is why television producers play recordings of laughter when a punch line is said during a sitcom. Because they know that it will make the live audience laugh, even if the punch line wasnt funny. And the people in the audience know that its just a recording but it doesnt stop them from laughing even louder when the recorded laughter is turned up. Its a natural instinct to do what others are doing.