and savviest marketer in the your industry. I honestly believe that marketing is what drives successful businesses. Good marketing can overcome a multitude of business sins. They dont excuse the business sins but they can make up for them.   I have spent many years consulting in different areas of business, in both Fortune 500 companies and in small businesses. Ive "reengineered" finance departments, logistics and supply chain systems, human resources functions, and even product development areas. As successful as those consulting engagements were, none had as much impact on the business then when I helped companies re-focus their efforts on marketing.   This is exactly why I left the world of big company consulting and turned my attention to helping small businesses thrive using common sense marketing techniques.   Establish Effective Marketing Systems and Put Your Small Business On Autopilot   A few of the marketing techniques I introduce to you in this manual will be completely new and somewhat unusual. But they work. They are proven. You may already be practicing some of these techniques but havent figured out how to fully implement them so that they become a "system."   I like "systems." Systems are reliable and predictable. You can "turn on" an effective system and know what the results will be the next day. If they are done right they allow you to put your marketing efforts on autopilot and move on to implementing the next marketing strategy.   Effective marketing systems also allow you to leverage the assets that you already have. These assets can very well be the knowledge that you have stored in your brain but arent taking advantage of because you dont know how. You will understand this more when you read the sections on "Education-Based Marketing" or "Guaranteed Marketing."   Putting these marketing techniques to work for you will put you head and shoulders above your competitors. Why? Because very few (if any) small business owners know the dynamic marketing techniques Im about to show you - ideas that can literally double your current business within six months and have customers practically line up and beg to buy from you. Four Growth Areas - The Key To Your Ultimate Marketing Plan   The secret lies in learning how to grow your business effectively. There are several strategies you can use to grow your business, but they all fall under four general categories.   1. Attract more new customers.   2. Increase the average sales amount.