rather than follow the lead of many product marketers today, who embark on the continual search for youth, keeping their collective eyes mostly on whats new, whats novel, and the hottest new trend, the Stones have focused on the significant buying power and evolving nature of their loyal fans. Theres nothing wrong with focusing on the young and their innovative interests as an indicator of the changing culture, of course, unless it causes marketers to focus on the minutia of the market instead of the mass. In 1989, the bands drive toward the perfect product was recog- nized as the Stones themselves were inducted into the Rock and Roll th e ro l l i ng s ton e s: b e yond s at isfac t i on |     Hall of Fame, with Mick Jagger, Keith Richards, Ron Wood, and Mick Taylor present at the ceremony at the Waldorf-Astoria Hotel in New York. Pete Townshend of the Who helped induct the Stones, telling them, "Guys, whatever you do, dont try to grow old gracefully. It wouldnt suit you." Jagger responded, "After a lifetime of bad behav- ior, its slightly ironic that tonight you see us on our best behavior." Best or worst behavior aside, the Rolling Stones have changed the way people look at rock and roll, from the strategy and business savvy that goes into keeping a brand relevant to a culture to how peo- ple think of age, how they dress, and what they sing. Theyve forged the way for corporate sponsorships and bands as multimillion dollar corporations. They set the standard for longevity and vitality in the market and for live entertainment value. They represent continual product improvement and quality control. They are masters of fan creation and fan loyalty. They are, in short, the one and only Rolling Stones.         6   Aerosmith:   Reinventing a Rock-and-Roll Brand