even include the pictures and bios of those people on the tape in your mailer. I know of one marketer who sells information products who includes an audiocassette tape with his sales letter. All the audio tape contains is a recording of customers praising his product. Its powerful.   Idea # 6 - Do joint endorsed mailings. If you have an associate that has customers who might be good prospects for what you sell, ask if he would like to participate in a joint endorsed mailing in which your associate would send a letter to his customers endorsing (giving a testimonial) you and your products and services. In return you send a letter to your customers endorsing your associates products and services. Its a win-win.   Idea # 7 - Do an endorsed referral letter promotion. This tactic is similar to Idea # 7 but the promotion is done with your customers. Hold a contest of some sort and award prizes (incentives) to those customers who send in the names and addresses of three friends who they know would benefit from your products or services. Then send each of the three friends a letter with the testimonial of the person who referred them. This could give your referral program a jolt.   Start a "Testimonial Drive" Today   Chances are, you have not been diligent in asking for customer testimonials. I would urge you to make a commitment today to start asking for testimonials from 100% of your customers. You cant have enough customer testimonials.   Make a plan today to begin a "Customer Testimonial Drive" and set a goal to obtain 100 customer testimonials within the next three months. Put a thermometer on the wall if you have to, but start today. Draft your testimonial request letter and send it out this week. Then start following up on your requests by phone next week.   Conclusion   Testimonials are a powerful tool in helping you to break down your prospects skepticism and fear. When customers give you a testimonials, they work to solidify your relationship with them because they have "gone public" with their statement of support for your business.   Ask for testimonials from your customers as soon as they purchase your product or service. Ensure that their testimonial is very specific. Always get a picture of your customer to use with your testimonial. Dont forget to thank your customer for pledging their public support for your business. Find innovative ways to integrate your customer testimonials into your marketing program.   Now go and get some great testimonials!   The Key To Guaranteed Repeat Sales     There is no more customer loyalty! Lets face it, people go where they get the best deal.